Have you ever bought coffee at a Starbucks instead of the coffee at the deli just right beside it – even if it was cheaper? You probably have, and for good reason. Starbucks has made a name for serving coffee. Coffee is what they do and they do it well. If you want coffee, you go to Starbucks. And you’re happy to pay extra! Ever wonder what it’s like to be Starbucks? What if you could create the Starbucks phenomenon in your business? Sound like a long shot? Not really, Here’s how to get started …
Start by choosing
Sure Starbucks serves other stuff like yogurt, sandwiches, muffins, oh and yummy cake pops! But they chose a specialty … coffee.
It’s what got them to where they are now – a big hit.
They focused. They honed their craft… and the result? They didn’t just serve good coffee (there’s a lot of good coffee out there).
They came up with something more exciting and absolutely cool!
They were the first to give you the coffee bar experience.
They specialized in coffee … they became ‘the coffee expert’, and that’s what made them soar.
You may not want a salon on every street corner of the world, but why do you want to be an expert like Starbucks?
1. You want to enjoy the same long lines Starbucks has at the cash register.
2. You don’t want to spend money to run ads. You want your clients to bring their friends to you. When was the last time you saw a Starbucks ad? And how many times have you brought a friend in with you?
3. You don’t want to lower your prices just to get clients through the door. Starbucks sells expensive coffee!
4. You want clients and prospects thinking about you when they need skin care. What comes to your mind when you think coffee?
5. You want clients to choose you instead of the esthetician across the street. Just like Starbucks wins over coffee buyers along a street filled with other places where you can buy coffee.
6. Because in your own little way, you want to succeed like Starbucks.
Here’s how to narrow your choices
Ask yourself these questions:
1. What procedures or services get you excited when you wake up in the morning? You look forward to doing them. They make you happy. You can do them all day!
2. Is there a specific clientele you enjoy serving? They’re your favorite clients. It’s very rewarding for you to be able to help them. You look for them on your schedule because you’re wondering why you haven’t seen them in a while!
3. Do you have a ‘secret mission’ towards a certain skin condition? Perhaps you suffered from it in the past. What was it that got you into skin care? Do you have a story to tell?
Make the choice
If you do, you won’t just serve ‘good coffee’. There are hundreds of estheticians in your city already doing a ‘good’ job.
But not you!
You’ll make it a ‘double tall sugar free vanilla latte breve’!
Find your own Starbucks take on providing skin care.
Be the expert, and stand out.
About the Author: Abby is the founder of acneLE, a web site that provides online training for estheticians on how to treat acne. Click here to get more valuable free content from Abby.